THE STORY
We’ve been doing email campaigns for a while now, and they’ve been great. But, being the perfectionists that we are, we started wondering if there was a better way.
- A way where our clients would have zero chance of messing up the nice designs we’d created for them, even after hundreds of uses.
- A way to provide even more in depth reporting on the activity of our recipients, allowing our clients to devise even more effective followup strategies.
- A way to integrate the results more tightly with the other marketing work we do, and provide comprehensive sets of precise data for informed decision making.
- Basically, a way to make email marketing “not terrible,” in the words of our favorite illustrator colleague (who came up with the cute prairie dog featured at the top of the page).
So we decided to launch fhdMail. And “pretty awesome” was the first description uttered. We’re happy now, and hope you will be too when you decide to try it out!